Life Cycle Email Program Manager

Lifecycle Marketing Coordinator

We are seeking a skilled Lifecycle Marketing Coordinator to lead our end-to-end B2B and B2C email marketing program. The ideal candidate will have extensive experience with email marketing technology, including HTML/CSS coding, campaign construction, audience segmentation, deployment and post-send analysis.

This role requires a creative and detail-oriented individual who can drive measurable results and improve customer retention. If you have strong technical skills, excellent communication abilities and big ideas that will take our email program to the next level by improving customer engagement we want to hear from you!

Duties & Responsibilities:

• Promote cross-channel campaigns in multi-channel marketing automation platforms.
• Analyze data-driven automated emails IAM content card push campaigns targeting customers based on attributes such as location profile details onsite behaviors.
• Develop weekly monthly annual reports for all email campaigns using native reporting tools Google Analytics etc.