Lifecycle Marketer [Remote]

Lifecycle Strategy & Revival:

• Database Re-activation: Develop and optimize lifecycle journeys specifically designed to revive leads and re-engage quiet lead segments.
• Journey Mapping: Build end-to-end automations for onboarding, activation, and trial sign ups for our online classes.
• Segmentation & Cohorting: Build meaningful user segments to deliver hyper-personalized communications.
• Experimentation: Apply a hypothesis-driven test-and-learn approach through A/B experimentation to improve re-activation rates and LTV.

Campaign Execution & Operations:

• Multi-Channel Delivery: Execute lifecycle campaigns across whatsapp, email, social media etc.
• Automation & AI: Develop and manage automations and AI-driven tools to personalize the learning journey for every lead in our dat...