Lifecycle Marketing Manager (Email & SMS)

Location: Remote
Type: Full-time
Our client is a fast-growing, customer-obsessed brand on a mission to turn every click into a customer and every customer into a loyal fan. Our DTC subscription model is thriving, and we’re now looking for a Lifecycle Marketing Manager to own our email and SMS channels, driving retention, engagement, and growth.

Key Responsibilities:

• Own the day-to-day strategy and execution of our email and SMS marketing programs, focused on acquisition, cross-sell, churn prevention, referral, and winback.
• Collaborate with the Director of Lifecycle Marketing to manage the campaign calendar—aligned with cultural moments, seasonal themes, promos, and product launches.
• Create clear, strategic briefs for copywriting and design teams to deliver engaging lifecycle content.
• Monitor and analyze key p...