Lifecycle Marketing Program Specialist

The role you'll play 

ClassPass is on a mission to bring joyful movement to more people, and this role is all about amplifying that reach. As our Lifecycle Marketing Program Specialist, you'll lead the charge on ClassPass's consumer referral program and new user onboarding experience. You'll partner closely with Product, Creative, and Finance teams to build and optimize marketing strategies that turn curiosity into commitment and new members into loyal fans.

You'll take a data-first approach to every campaign, connecting strategy with execution and scale. If you're energized by performance metrics, thrive in cross-functional collaboration, and love finding the story in the numbers, this is your opportunity to make a measurable impact.

• Own and evolve referral and onboarding strategies from idea to global rollout
• Build and launch lifecycle campaigns using Braze and internal tools to drive engagement at every stage
• Dive into data to ide...