Job Description
We are looking for a skilled Google Ads specialist to review and optimize an existing account focused on local lead generation.
The goal of this project is to identify inefficiencies, reduce irrelevant spend, and improve the quality and volume of conversions within a specific geographic area.
This is a strategy-first task with a strong emphasis on data accuracy, local intent, and scalable account structure.
Scope of Work
• Comprehensive review of the current Google Ads setup (campaign logic, targeting, search queries, settings).
•Refinement of the keyword framework with emphasis on local relevance and buyer intent.
•Revision of ad copy and formats to increase engagement and click-through rate.
•Evaluation and adjustment of bidding approach to control CPC while maintaining coverage.
•Audit and correction of conversion tracking (Google Ads, GTM, GA4).
Strategic summary with immediate action points and long-term optimization direction.
Deliverables
•Audit ...
The goal of this project is to identify inefficiencies, reduce irrelevant spend, and improve the quality and volume of conversions within a specific geographic area.
This is a strategy-first task with a strong emphasis on data accuracy, local intent, and scalable account structure.
Scope of Work
• Comprehensive review of the current Google Ads setup (campaign logic, targeting, search queries, settings).
•Refinement of the keyword framework with emphasis on local relevance and buyer intent.
•Revision of ad copy and formats to increase engagement and click-through rate.
•Evaluation and adjustment of bidding approach to control CPC while maintaining coverage.
•Audit and correction of conversion tracking (Google Ads, GTM, GA4).
Strategic summary with immediate action points and long-term optimization direction.
Deliverables
•Audit ...
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