Local Marketing Program Manager

The Regional Marketing Lead is responsible for conceptualizing, executing, and managing store-level and regional marketing campaigns that bridge the gap between offline retail presence and digital touchpoints. This role is crucial to building hyperlocal awareness, driving walk-ins, and enabling local sales conversions. You will act as the primary marketing link between the central marketing office and retail store zones, ensuring consistent brand visibility, tactical seasonal promotions, local media coverage, and festive alignment across all formats.

Key Responsibility Areas (KRAs):

- Lead store-level and regional marketing campaigns tailored to local customer behavior, product focus, and cultural events.

- Develop localized campaign themes, taglines, and creative briefings for regional launches or offers.

- Plan and execute ATL (Above-the-Line) media (newspapers, FM radio, regional p...