Job Description

Job Purpose

Manages the Loyalty Program activities pertaining to (Air-rewards) including member acquisition, member engagement, financial performance, program benefits and member communication. He/she shall be responsible for the day-to-day operations and the relationships with partners and stakeholders.

Key Result Responsibilities
  • Develops function related strategies and action plans to achieve Air rewards yearly budgets and financial targets for all Air Arabia network; identifies gaps in performance and recommends new opportunities for growth and revenue maximization.
  • Partners with cross-functional stakeholders such as Marketing & Corporate Communications, E-Business and Contact Center to develop and implement targeting promotions and campaigns that are data-driven and segment-focused to increase and drive members’ behaviour and engagement in the program.
  • Develops processes and assessment tools to monitor the performance of product...

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