Loyalty Program Manager

Job Purpose

Manages the Loyalty Program activities pertaining to (Air-rewards) including member acquisition, member engagement, financial performance, program benefits and member communication. He/she shall be responsible for the day-to-day operations and the relationships with partners and stakeholders.

Key Result Responsibilities

1. Develops function related strategies and action plans to achieve Air rewards yearly budgets and financial targets for all Air Arabia network; identifies gaps in performance and recommends new opportunities for growth and revenue maximization.
2. Partners with cross-functional stakeholders such as Marketing & Corporate Communications, E-Business and Contact Center to develop and implement targeting promotions and campaigns that are data-driven and segment-focused to increase and drive members’ behaviour and engagement in the program.
3. Develops processes and assessment tools to monitor the performance of ...