Loyalty Program Specialist - Regional (F&B Retail Chain)

Loyalty Program Specialist - Regional (F&B Retail Chain)

Our client is a leading F&B retail chain in the region.

Reporting to the Regional Manager.

Key responsibilities

• Design, enhance, and optimise the Loyalty Program (points, rewards, tiers, app missions) using customer data, and continuously monitor regional performance (activation, redemption, repeat behaviour, points liability).
• Execute end‑to‑end regional loyalty operations (configuration, validation, QA, troubleshooting) and create a regional loyalty playbook detailing best practices and localisation for country teams, ensuring program accuracy across markets.
• Collaborate with the CRM team to integrate loyalty initiatives, aiming to boost member activity and revenue per user.

Skills and experience required

• Minimum 3 years regional experience in loyalty, CRM, retention, marketing analytics, or performance marketing.
• Exper...