Manager, Analytics

Responsibilities

· Design measurement strategies for cross-channel campaigns by working with clients and internal teams to understand business objectives & campaign strategy and aligning appropriate KPIs and measurement solutions.

· Demonstrated ability to create analyses that move beyond an explanation of ‘what happened’ to ‘what is important,’ ‘why it happened’ and ‘what should be done’.

· Develop, maintain and deliver dashboards, reports, and data visualization tools to internal and client teams that track KPIs and campaign success.

· Build and maintain strong client relationships that will enable Analytics team to be viewed as trusted partner and drive strategic conversations.

· Be a translator of data and ideas between the client and internal teams; Listen to client, hear them and anticipate their needs.

· Forecast audience and campaign performance benchmarks to provide optimization diagnostics.