Manager, Applications Development (Loyalty/CRM)

Role Overview

We are seeking a strategic and hands‑on Application Manager to oversee BreadTalk Group’s Loyalty app ecosystem, data synchronization and customer engagement infrastructure. This role involves leading application development, implementation, integration, enhancement, and support activities, while managing internal teams, vendors, and stakeholders to deliver scalable and reliable digital solutions.

Key Responsibilities

• Develop and execute application roadmaps aligned with business needs and digital transformation goals.
• Lead end‑to‑end App Roadmaps including requirements gathering, UI/UX design, app development, UAT, deployment, and post‑go‑live support.
• Manage project scope, timelines, risks, budgets, and stakeholder expectations, ensuring timely and quality delivery of developments.
• Work closely with internal stakeholders such as IT and Business units to understand their needs and translate them into viable, s...