Manager - Applied AI/ML for Hyper-Personalization

DUTIES AND RESPONSIBILITIES

• Champion data science, AI, and machine learning to Identify opportunities and partner with stakeholders for the application of AI, machine learning and advanced analytics techniques towards enabling hyper-personalization efforts for customer engagement campaigns, and unlock new AI use cases to drive better take-up or incremental revenues in campaigns.
• Conceptualize, design, develop and implement machine learning and AI models related to campaign targeting and offers, such as propensity models for predicting different customer states to uncover upsell and churn-save opportunities, as well as recommender systems to improve offer arbitration for customers.
• Create models based on the needs and requirements of the campaign squads, and deliver the models end-to-end from exploratory data analysis, to ideation and selection of models, to eventual operationalization and monitoring of model performance.
• Lead the data scie...