Manager – Brand (Offline)

Designation:  Manager – Brand (Offline) 

Location:  Andheri East, Mumbai, Maharashtra 

Employment Type:  Full-time 

Foxtale is a fast-growing D2C skincare brand focused on science-backed, performance-driven products. The Brand Manager – Offline Channel will own how Foxtale shows up across offline retail. This role is responsible for driving retail activations, in-store execution, BA enablement, trade programs, category strategy, and overall offline brand performance across formats. You will translate Foxtale’s brand and category strategy into strong, scalable on-ground execution. 

Key Responsibilities:   

Offline Brand, Category & Retail Strategy  

• Own the offline brand plan across store formats 
• Lead category-wise offline plans (sunscreen, moisturisers, bodycare, etc.) 
• Translate brand & category strategy into store-ready plans 
• Lead offline product launches end-to-end and build launch toolkits 
• Ensure timely, scalable execution across stores 

In-Store Activations & Sampling   

• Own shelf visibility and assets  
• Drive standout vs competition and consistent execution 
• Design and roll out simple, high-impact store activations 
• Own sampling, demo mechanics and trial programs 

BA Training & Enablement  

• Create clear BA training modules and selling scripts 
• Ensure teams can confidently pitch products in store 

Cross-Functional & Vendor Management  

• Work with sales, VM, supply chain and agencies 
• Manage POSM and activation vendors end-to-end 

Analytics & Performance Tracking  

• Track off-take, trials, conversion and ROI of offline spends 
• Share insights and recommendations with leadership 

Qualifications:  

• 2–3 years of experience in offline brand, retail, or shopper marketing, preferably within beauty, skincare, FMCG, or digital-first brands scaling offline 
• Strong on-ground execution experience with retail activations, in-store visibility, and BA engagement 
• Operational, detail-oriented, and execution-first mindset with the ability to manage multiple stakeholders and vendors 
• Comfortable working cross-functionally with sales, supply chain, VM, and agency partners 
• Ability to analyse offline performance metrics and translate insights into actionable improvements