Job Description
Role Purpose:
The Manager - Campaign will be the central point of coordination across our marketing, commercial, and retail teams — ensuring our go-to-market (GTM) plans are integrated, timely, and effective.
The role holder will bring structure and cohesion to how we plan, priorities, and execute marketing campaigns across both our e-commerce app and brick-and-mortar retail businesses. The Manager – Campaign will establish frameworks, processes, and rhythms that help our teams work as one unified marketing engine — delivering impactful campaigns that drive customer growth, sales, and brand equity.
Role Details – Key Responsibilities and Accountabilities:
Campaign Planning & Coordination
- Lead the end-to-end campaign planning process — from brief to execution — ensuring alignment between e-commerce, retail, and marketplace commercial teams.
- Create and manage an annual and quarterly campaign calendar that integrates key business priorities across both digital and physical channels.
- Facilitate cross-functional campaign kick-offs, ensuring clarity on objectives, audience, timelines, and deliverables.
- Maintain visibility of all marketing activities to avoid duplication and improve efficiency.
Campaign Prioritization Framework
- Develop and implement a tiering and prioritization model for campaigns, ensuring focus and resourcing are aligned with business impact.
- Partner with senior marketing and commercial leaders to evaluate and rank campaign opportunities based on strategic importance, revenue potential, and customer impact.
- Manage governance processes to ensure that campaign priorities are communicated, agreed upon, and executed consistently.
Cross-Functional Project Management
- Serve as the operational bridge between marketing, retail operations, e-commerce, and commercial teams.
- Drive accountability by managing campaign timelines, deliverables, and dependencies across teams.
- Identify and remove roadblocks to ensure on-time and high-quality delivery.
- Support the creation of clear documentation (briefs, workback schedules, post-mortems, campaign reports).
Campaign Measurement & Analysis
- Partner with the insights and performance marketing teams to design campaign measurement frameworks.
- Consolidate post-campaign reporting to evaluate ROI, customer engagement, and commercial uplift.
- Lead campaign retrospectives to capture learnings and improve future GTM planning.
Process Improvement & Governance
- Build and evolve campaign management processes, templates, and tools (e.g., campaign tracker, planning dashboards, Asana/Notion boards).
- Champion cross-functional alignment and communication through regular planning sessions, WIPs, and reporting routines.
- Serve as the “voice of integration” — ensuring both online and offline marketing activities reinforce one another.
People & Organization Responsibilities
- Proactively identify and seek professional development opportunities to improve leadership and technical skills pertaining to the direct line of work
- Apply and follow MAF Retail’s People & Organization corporate policies and relevant procedures and instructions
- Provide training and feedback to direct repartees when required
Definition of Success
- A unified marketing calendar that aligns e-commerce, retail, and commercial teams.
- Clear campaign tiering and prioritization, with resources focused on the highest-impact initiatives.
- Faster and smoother GTM execution across teams.
- Improved post-campaign analysis and learnings feeding into future plans.
- Greater collaboration and reduced duplication between online and offline marketing activity.
Functional/Technical Competencies
- Basic SQL or data querying knowledge to pull campaign data independently.
- Understanding of Mar Tech ecosystems (e.g., CDPs like Segment or m Particle).
- Experience in retail or CPG categories, where omni-channel GTMs are common.
- Familiarity with brand compliance and creative production workflows.
Qualification, Experience & Skills:
Minimum Qualifications/Education
- Bachelor’s degree in Marketing, Business Administration or related field.
Minimum Experience
- 5+ years’ experience in marketing or campaign/project management roles (ideally in retail, e-commerce, or FMCG).
Skills
- Proven success in managing cross-functional campaigns across digital and physical channels.
- Strong project management and organisational skills - able to manage multiple campaigns simultaneously.
- Experience building and optimising marketing processes and governance frameworks.
- Excellent communication, stakeholder management, and facilitation skills.
- Analytical mindset - comfortable interpreting performance data and turning insights into actions.
- Familiarity with campaign management tools (e.g., Asana, Trello, Airtable) and marketing analytics platforms.
The Manager - Campaign will be the central point of coordination across our marketing, commercial, and retail teams — ensuring our go-to-market (GTM) plans are integrated, timely, and effective.
The role holder will bring structure and cohesion to how we plan, priorities, and execute marketing campaigns across both our e-commerce app and brick-and-mortar retail businesses. The Manager – Campaign will establish frameworks, processes, and rhythms that help our teams work as one unified marketing engine — delivering impactful campaigns that drive customer growth, sales, and brand equity.
Role Details – Key Responsibilities and Accountabilities:
Campaign Planning & Coordination
- Lead the end-to-end campaign planning process — from brief to execution — ensuring alignment between e-commerce, retail, and marketplace commercial teams.
- Create and manage an annual and quarterly campaign calendar that integrates key business priorities across both digital and physical channels.
- Facilitate cross-functional campaign kick-offs, ensuring clarity on objectives, audience, timelines, and deliverables.
- Maintain visibility of all marketing activities to avoid duplication and improve efficiency.
Campaign Prioritization Framework
- Develop and implement a tiering and prioritization model for campaigns, ensuring focus and resourcing are aligned with business impact.
- Partner with senior marketing and commercial leaders to evaluate and rank campaign opportunities based on strategic importance, revenue potential, and customer impact.
- Manage governance processes to ensure that campaign priorities are communicated, agreed upon, and executed consistently.
Cross-Functional Project Management
- Serve as the operational bridge between marketing, retail operations, e-commerce, and commercial teams.
- Drive accountability by managing campaign timelines, deliverables, and dependencies across teams.
- Identify and remove roadblocks to ensure on-time and high-quality delivery.
- Support the creation of clear documentation (briefs, workback schedules, post-mortems, campaign reports).
Campaign Measurement & Analysis
- Partner with the insights and performance marketing teams to design campaign measurement frameworks.
- Consolidate post-campaign reporting to evaluate ROI, customer engagement, and commercial uplift.
- Lead campaign retrospectives to capture learnings and improve future GTM planning.
Process Improvement & Governance
- Build and evolve campaign management processes, templates, and tools (e.g., campaign tracker, planning dashboards, Asana/Notion boards).
- Champion cross-functional alignment and communication through regular planning sessions, WIPs, and reporting routines.
- Serve as the “voice of integration” — ensuring both online and offline marketing activities reinforce one another.
People & Organization Responsibilities
- Proactively identify and seek professional development opportunities to improve leadership and technical skills pertaining to the direct line of work
- Apply and follow MAF Retail’s People & Organization corporate policies and relevant procedures and instructions
- Provide training and feedback to direct repartees when required
Definition of Success
- A unified marketing calendar that aligns e-commerce, retail, and commercial teams.
- Clear campaign tiering and prioritization, with resources focused on the highest-impact initiatives.
- Faster and smoother GTM execution across teams.
- Improved post-campaign analysis and learnings feeding into future plans.
- Greater collaboration and reduced duplication between online and offline marketing activity.
Functional/Technical Competencies
- Basic SQL or data querying knowledge to pull campaign data independently.
- Understanding of Mar Tech ecosystems (e.g., CDPs like Segment or m Particle).
- Experience in retail or CPG categories, where omni-channel GTMs are common.
- Familiarity with brand compliance and creative production workflows.
Qualification, Experience & Skills:
Minimum Qualifications/Education
- Bachelor’s degree in Marketing, Business Administration or related field.
Minimum Experience
- 5+ years’ experience in marketing or campaign/project management roles (ideally in retail, e-commerce, or FMCG).
Skills
- Proven success in managing cross-functional campaigns across digital and physical channels.
- Strong project management and organisational skills - able to manage multiple campaigns simultaneously.
- Experience building and optimising marketing processes and governance frameworks.
- Excellent communication, stakeholder management, and facilitation skills.
- Analytical mindset - comfortable interpreting performance data and turning insights into actions.
- Familiarity with campaign management tools (e.g., Asana, Trello, Airtable) and marketing analytics platforms.
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