Manager Channel Marketing Analytics

As North America Manager Digital Marketing Analytics at adidas you are part of the team of a defined traffic generation and audience analytics practice within the eCom market and constantly drive its evolution. You provide market and Global stakeholders with best-in-class services around your marketing measurement and consumer insight discipline. Your analysis thus contributes to marketing spent optimization, drives the reach of adidas, growth of addressable audience and ultimately helps achieve market sales plans.

Key Responsibilities

• Scope: Accountable for large scope of traffic and audience management, deliverables & services
• Traffic and Audience Strategy & Innovation
• Be an active part in the execution or usage and contribute to the development of necessary market capabilities that the company needs to meet current and future traffic and audience growth plans aligned to global frameworks for focus areas assigned to yo...