Manager, Consumer Product Marketing

Overview Garmin Canada has an exciting opportunity for a full-time Manager of Consumer Product Marketing. In this position you will be responsible for developing and delivering the marketing communications strategy and management for Canada. This role provides leadership and guidance on activities actioned by the Canadian marketing team, working to ensure all initiatives are executed within budget and alignment to the strategic business objectives. Lead team of marketing associates, helping develop individuals' skill sets and success within Garmin. Develop overarching communication strategy, including ongoing optimization across all marketing channels. Strengthen the Garmin brand across sales and marketing channels and optimize the customer journey across all relevant business segments. Expand Garmin’s marketing presence across advertising, social media, events and influencers. Review and propose how budgets are spent across the relevant business categories. Evaluate and review competi...