Manager, Customer Marketing

5d ago , from Prudential Assurance Company Singapore

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

Job Scope

Supporting Senior Manager, Customer Marketing on meeting marketing KPI/targets to support on the overall company business growth.

• Development and end-to-end execution of marketing campaigns and initiatives for internal and external customers through cross-sell, up-sell, event trigger based, new customers acquisition etc.
• Design and implementation of customer engagement and cross-selling initiatives utilizing a c...