Job Description
About the company
At Study In, we believe that the right guidance has the power to change lives. As the world’s most trusted higher education specialist, we’ve helped over 1.3 million students access study opportunities since 2006, placing them at top universities across the UK, USA, Canada, Australia, New Zealand, Ireland, and Dubai. Our global team of 500+ professionals spans 40+ countries worldwide, offering expert counselling, admissions support, visa guidance, and university partnerships.
Main Duties and Scope of the role
The Manager – Digital Marketing will lead and execute high-impact campaigns to drive student acquisition and engagement. This role requires a strong blend of analytical thinking, creativity, collaboration, and hands-on execution across digital marketing channels including paid, search, social and emerging platforms. The role is critical in accelerating Study In’s digital growth and scaling acquisition through measurable ROI-driven campaigns.
Key Responsibilities
- Develop full-funnel digital campaign strategies including messaging, audience segmentation, optimisation and KPIs.
- Coordinate with the marketing agency to plan, execute, and optimise paid campaigns across platforms including Meta, Google, and emerging channels.
- Collaborate with internal stakeholders to gather inputs, align messaging and ensure campaign accuracy.
- Use data insights and analytics to improve campaign performance and conversion rates.
- Coordinate with creative, web and content teams to deliver high-quality digital assets.
- Monitor platform performance, analytics and campaign dashboards to support conversions.
- Analyse market, platform and competitor trends to inform digital growth strategies.
- Manage and oversee multiple campaigns concurrently while maintaining high standards of quality, precision, and timely execution.
- Work cross-functionally and across global teams to ensure aligned delivery and performance.
About the Candidate (including required competencies)
- Highly organised, detail-oriented, and structured in planning and execution with strong process discipline.
- Strong analytical and data-driven mindset with experience using performance dashboards
- Excellent written and verbal communication skills
- Ability to work in a fast-paced environment and manage multiple priorities
- Strong collaborative and problem-solving mindset with a proactive attitude
Requirements and Qualification
- Bachelor’s degree or equivalent (Master’s preferred)
- Minimum 7 years of experience in digital marketing—preferably in higher education, Ed Tech or performance-led businesses
- Proven experience managing paid campaigns across Google, Meta and similar platforms
- Strong experience in funnel optimisation, A/B testing and performance measurement
- Experience with landing page optimisation, CRO frameworks and analytics platforms
At Study In, we believe that the right guidance has the power to change lives. As the world’s most trusted higher education specialist, we’ve helped over 1.3 million students access study opportunities since 2006, placing them at top universities across the UK, USA, Canada, Australia, New Zealand, Ireland, and Dubai. Our global team of 500+ professionals spans 40+ countries worldwide, offering expert counselling, admissions support, visa guidance, and university partnerships.
Main Duties and Scope of the role
The Manager – Digital Marketing will lead and execute high-impact campaigns to drive student acquisition and engagement. This role requires a strong blend of analytical thinking, creativity, collaboration, and hands-on execution across digital marketing channels including paid, search, social and emerging platforms. The role is critical in accelerating Study In’s digital growth and scaling acquisition through measurable ROI-driven campaigns.
Key Responsibilities
- Develop full-funnel digital campaign strategies including messaging, audience segmentation, optimisation and KPIs.
- Coordinate with the marketing agency to plan, execute, and optimise paid campaigns across platforms including Meta, Google, and emerging channels.
- Collaborate with internal stakeholders to gather inputs, align messaging and ensure campaign accuracy.
- Use data insights and analytics to improve campaign performance and conversion rates.
- Coordinate with creative, web and content teams to deliver high-quality digital assets.
- Monitor platform performance, analytics and campaign dashboards to support conversions.
- Analyse market, platform and competitor trends to inform digital growth strategies.
- Manage and oversee multiple campaigns concurrently while maintaining high standards of quality, precision, and timely execution.
- Work cross-functionally and across global teams to ensure aligned delivery and performance.
About the Candidate (including required competencies)
- Highly organised, detail-oriented, and structured in planning and execution with strong process discipline.
- Strong analytical and data-driven mindset with experience using performance dashboards
- Excellent written and verbal communication skills
- Ability to work in a fast-paced environment and manage multiple priorities
- Strong collaborative and problem-solving mindset with a proactive attitude
Requirements and Qualification
- Bachelor’s degree or equivalent (Master’s preferred)
- Minimum 7 years of experience in digital marketing—preferably in higher education, Ed Tech or performance-led businesses
- Proven experience managing paid campaigns across Google, Meta and similar platforms
- Strong experience in funnel optimisation, A/B testing and performance measurement
- Experience with landing page optimisation, CRO frameworks and analytics platforms
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