Job Description
About Swiggy Assure Swiggy Assure is Swiggy's business-to-business (B2B) supply platform designed to provide hotels, restaurants, and caterers (HoReCa) with high-quality, fresh, locally sourced kitchen essentials like vegetables, dairy, pulses, and imported goods. Role Summary – Growth & Development Manager will define and execute the category strategy for HoReCa segment, leveraging data-driven insights to identify market gaps, optimize product offerings, and drive adoption. Your work will directly influence revenue growth, customer loyalty, and brand leadership in the HoReCa space. Key Responsibilities Market & Consumer Insights * Analyze customer behavior, purchase patterns, and feedback to identify unmet needs. * Conduct competitor analysis to spot white spaces and differentiation opportunities. Category Strategy * Define category positioning, narrative, and value proposition for HoReCa. * Prioritize features, benefits, and use cases based on data-driven insights. Product Developmen...
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