Manager - Institutional Branding

Position Summary

The Manager is responsible for developing, managing, and protecting the university’s brand identity across all platforms and audiences. This role ensures brand consistency, strengthens institutional reputation, and supports enrollment, advancement, and engagement goals through strategic brand positioning and storytelling.

Key Responsibilities

Brand Strategy & Management

• Develop and implement the university’s brand strategy in alignment with institutional mission and values
• Maintain and enforce brand guidelines, visual identity standards, and tone of voice
• Serve as the brand steward for the university, ensuring consistency across colleges, departments, and initiatives
• Conduct brand audits and recommend improvements

Marketing & Communications

• Collaborate with internal teams to create brand-aligned marketing and communication materials
• Review and approve c...