Job Description
Role Purpose
The primary role of this position is to support the Director, Mainstream Brands, IMEA in developing, managing and executing end-to-end brand management and guest experience workstreams for the IMEA region that differentiates the brand, drive commercial advantage and brand preference through consumer and owner-centric growth strategies.
**Brand Management**
•Support Director, Mainstream Brands in developing the strategic brand plans and executing brand initiatives.
•Manage implementation of brand strategy and brand plans for IMEA inline with wider EMEAA priorities, including adaptation where appropriate from global workstreams.
•Management and support to corporate cross function teams and field with lens on hotel brand needs, including brand induction programmes, updated brand presentations, and monitoring brand platforms like brand central for relevant information availability.
•Analysis of internal data and conduct additiona...
The primary role of this position is to support the Director, Mainstream Brands, IMEA in developing, managing and executing end-to-end brand management and guest experience workstreams for the IMEA region that differentiates the brand, drive commercial advantage and brand preference through consumer and owner-centric growth strategies.
**Brand Management**
•Support Director, Mainstream Brands in developing the strategic brand plans and executing brand initiatives.
•Manage implementation of brand strategy and brand plans for IMEA inline with wider EMEAA priorities, including adaptation where appropriate from global workstreams.
•Management and support to corporate cross function teams and field with lens on hotel brand needs, including brand induction programmes, updated brand presentations, and monitoring brand platforms like brand central for relevant information availability.
•Analysis of internal data and conduct additiona...
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