Manager, Market Development, Vascular Division

Overview

Executes regional marketing plans that accelerate market adoption and drive customer awareness of Cook products and services. Initiates marketing projects developed in collaboration with marketing and communications team, including multi-channel campaigns, internal and external events, and marketing materials. Manages a small to mid-sized team of marketing specialists.

Responsibilities

• Collaborate and align with key stakeholders to implement regional marketing strategy and annual plans to achieve short and long-term business goals.
• Works cross functionally to implement demand generation strategy, develop campaigns and content, and execute internal and external meetings.
• Support execution of new product launches in the assigned region.
• Engages with regional customers and SMEs to understand customer demands and use knowledge to refine regional messaging and plans.
• Understands the customer journey an...