Job Description

Is this role right for you?

In this role you will:
  • Paid Search Execution: Manage day-to-day operations of Paid Search campaigns, including keyword strategy, bidding, audience segmentation, and creative testing to maximize efficiency and effectiveness.

  • Performance Optimization: Continuously monitor and optimize campaigns to achieve KPIs and deliver strong ROI across Canadian Banking, Global Wealth Management, and Global Banking & Markets.

  • Cross-Functional Collaboration: Work closely with journey management, analytics, content, and marketing planning teams to ensure integrated execution and alignment with broader digital strategies.

  • Budget Management: Support budget allocation, pacing, and forecasting for Paid Search campaigns, ensuring spend aligns with performance targets.

  • Measurement & Reporting: Track KPIs, analyze campaign data, and provide actionable insights to stakeholders to inform optimization and strategic decisions.

  • Innovation & Best Practices: Stay current on industry trends, platform updates, and emerging technologies to continuously improve Paid Search performance.

  • Compliance & Risk Management: Ensure all Paid Search activities adhere to internal controls, regulatory requirements, and the Bank’s risk management framework.

  • Champion Culture & Values: Contribute to an inclusive, customer-focused, and high-performance team environment aligned with Scotiabank’s values of accountability, passion, integrity, and respect.

    • Do you have the skills that will enable you to succeed in this role? We’d love to work with you if you have: 

  • 4–6+ years of experience in performance marketing, with strong expertise in Paid Search and SEM.

  • Proven success in managing and optimizing Paid Search campaigns to deliver measurable business results.

  • Proficiency in Google Ads, Microsoft Advertising, Search Ads 360, and related tools.

  • Strong analytical skills with experience in data-driven decision-making, A/B testing, and performance reporting.

  • Excellent communication and stakeholder management skills.

  • Experience working in complex, matrixed organizations and integrated marketing environments.

  • Familiarity with financial services or other regulated industries is an asset.

    • Reporting Relationships

    Primary Manager: Senior Manager, Media Performance – Paid Search Practice Lead


    Direct Reports: NA

    Dimensions

  • Paid Search specialists focused on campaign strategy, execution & optimization

  • Support Canadian Banking and other enterprise business lines

  • Oversee annual Paid Search budget of 50MM+

  • Occasional travel and non-standard hours may be required based on campaign needs.

    • Other Requirements

  • Bachelor’s degree in Marketing, Business, or related field; advanced degree or certifications (e.g., Google Ads, Search Ads 360) are assets.

  • Strong understanding of digital performance metrics, attribution models, and customer acquisition strategies.

  • Passion for innovation and staying ahead of Paid Search trends and platform developments.

    • Apply for this Position

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