Job Description
About Function/Department
Started in 1961, The Economic Times (ET) is an English-language Indian daily newspaper published by Bennett, Coleman & Co. Ltd. As a leading brand of business news and information, ET is the preferred choice of readers for the first and last word on business and policy in India, while also providing extensive coverage of politics, sports, and international affairs. The ET Editorial function is the driving force behind the publication's reputation for excellence. Focused on delivering insightful news and analysis, it constantly innovates to provide timely and relevant content.
About the Position
This marketing role involves a gamut of activities with the twin objective of driving the newspaper’s readership and revenues. This includes (1) conceptualizing and executing reader/consumer engagement programmes; understand consumer segments and gather insights (2) Work closely with the sales team to ideate and create sponsorship opportunities for advertisers (3) Financial analysis of the brand’s P&L on a regular basis (4) Operational coordination across the supply chain to solve problems, improve processes, facilitate a smooth workflow across functions
Areas of Responsibility
Brand Management
Advertising Campaign – Draft creative brief for the advt. agency, evaluate creative shared, gather feedback from internal stakeholders, liaise with agency, execute campaign basis a media planConsumer/Reader Engagement – Involves a plethora of activities such as organizing panel discussions, awards ceremony, on-ground activities, national programmes such as Times Fresh Face, ET Young Leaders etc. Coordinate with event agency, print vendors, social media agency etc.Competition Analysis – Keep track of newspapers in terms of content and activity. Monthly + Quarterly analysis and reporting involvedReader/Consumer Research – Carry out research via agencies (Nielsen, IMRB etc.) as well as independently to understand consumer trends and behaviorEdition Management – Work with regional teams to build readership and engagement for city editions. For example, a local event, panel discussion in Delhi, Pune etc. Financial management
Comfortable with numbers and excel, open to learnIndependently analyze P&L, Revenue and Circulation monthly. Share findings with internal stakeholders. Identify areas to reduce costs, increase revenues.Liaise with other departments and work towards achieving cost and revenue objectivesCreation of bi-monthly reports and presentations on the revenue, costs, competition and other elements for the product Operations Management
Work closely with depts. such as production, distribution, sales to either improve a process or fix a problem.Work towards gaining an in-depth understanding of the company’s key functions This aspect involves a fair deal of co-ordination and follow-up with various depts Sponsorship Initiatives
Understand client/advertiser objectives and create sponsorship opportunitiesCreate sponsorship proposals for existing and new programmes to drive revenuesLiaise with sales team on a regular basis Educational Qualifications Required
MBA/Postgraduate from Premium institute
Relevant Experience
5 to 8 Years
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