Manager Own Retail Activation

Purpose & Overall Relevance for the Organization

Develop adidas retail Franchising activation strategy for Iberia, execute seasonal stories and commercial-related activations in accordance with Global and Europe guidelines as well as local Franchise Retail Ops team, with the ultimate goal of driving store footfall, enhance consumer engagement, and boost demand.

Key Responsibilities

• Provide input into the creation driving the implementation of local retail marketing plans together with Brand and GTM functions, aligning with adidas EU omni-channel teams.
• Identify, develop and deliver 365 activations that can capitalize on consumer and brand moments, with the main goal of protecting and increasing quality traffic to our Franchising doors.
• Ensure the Global/Market brand and commercial calendar is correctly reflected into our Franchising doors with on-brand, consumer-right executions.
• Brief and supervise the development of adida...