Job Description

Manager Retail Marketing, Franchising

Area: Brand adidas


Department: Retail & Franchising


Direct Reporting Line: Sr Manager Retail & Franchising Activation


Indirect/secondary reporting line: Yes


Subsidiary/country: Spain


Location:Zaragoza


GSMS Grade M4

Personnel Managed: No

Purpose & Overall Relevance for the Organization:


Develop adidas retail Franchising activation strategy for Iberia, execute seasonal stories and commercial-related activations in accordance with Global and Europe guidelines as well as local Franchise Retail Ops team, with the ultimate goal of driving store footfall, enhance consumer engagement, and boost demand.

Key Responsibilities:

  • Provide input into the creation driving the implementation of local retail marketing plans together with Brand and GTM functions, aligning with adi...

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