Manager, Panel Data & Analytics

Overview:

The Manager, Panel Data & Analytics is responsible for ensuring the health, quality, and performance of the company’s research panel. This role combines panel management with data-driven insights to optimize panel engagement, profiling, and compliance. The ideal candidate is detail-oriented, analytical, and proactive in identifying ways to enhance panel efficiency and respondent experience.

Key Responsibilities:

Panel Management & Profiling

•Develop and maintain panel profiling strategies to enhance respondent segmentation and targeting.

• Ensure the accuracy, completeness, and consistency of panelist data through validation and enrichment efforts.

• Identify opportunities to expand profiling attributes to support evolving research needs.

Panel Health Monitoring & Optimization

• Track and analyze key panel health metrics, including response rates, attrition, and engagement trends.

• Implement strategies to improve panelist retention and participation.

• Collaborate with internal teams to refine strategies and maintain a balanced panel composition.

Data Analytics & Reporting

• Analyze panel data to identify trends and provide actionable insights for optimizing panel performance.

• Generate regular reports on panel health, profiling gaps, and participation trends.

• Support data harmonization efforts across multiple panel assets.

• Assist in managing third-party data appends to enrich panelist profiles.

Compliance & Data Security

• Ensure panel data collection and management practices align with industry regulations (, GDPR, CCPA) and company policies.

• Work with legal and compliance teams to uphold ethical data practices.

• Maintain data security measures to safeguard panelist information.

Collaboration & Stakeholder Support

• Partner with internal teams to align panel management strategies with business objectives.

• Provide guidance on panel feasibility, sampling strategies, and best practices for research studies.

• Act as a subject matter expert on panel data, delivering insights that enhance decision-making across the organization.

•

Benefits

Education: Bachelor’s degree in Data Analytics, Market Research, Business Administration, or a related field.

• Experience:

o 3–5 years of experience in panel management, market research, or data analytics.

o Strong knowledge of survey methodologies and panel engagement strategies.

o Experience with data governance, compliance, and privacy best practices.

• Skills:

o Proficiency in handling, cleaning, and manipulating large datasets and comfortable using BI tools (, Power BI, Superset).

o Familiarity with survey platforms and panel management software.

o Strong communication and stakeholder management skills.

o Detail-oriented with a data-driven mindset.