Job Description

The Role
As Performance Marketing Manager, you will own and drive Alike’s paid acquisition engine across key digital channels. This is not a “campaign management” role it’s a growth and efficiency role. You will be responsible for scaling spend profitably, improving CAC and ROAS, and continuously unlocking incremental performance through experimentation, automation, and data-led decision making. We’re looking for someone who understands platforms deeply, embraces AI and automation early, and takes pride in building performance systems that scale.
Key Responsibilities:
Performance Strategy & Execution
- Own end-to-end execution across Google Ads (Search, PMax, You Tube, Discovery) and Meta (Facebook & Instagram).
- Plan, launch, optimise, and scale campaigns across acquisition and retargeting funnels.
- Manage and grow monthly budgets while maintaining strict CAC, ROAS, and efficiency benchmarks.
AI, Automation & Scalable Growth
- Leverage platform-level automati...

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