Job Description

Manager, Public Relations

Summary:

The Public Relations Manager plays a key role in shaping and executing Panera's communications strategy. This dynamic position involves collaborating with cross-functional teams and agency partners to drive brand visibility and relevance, manage media relations and monitoring, and support strategic marketing initiatives. The ideal candidate is a strong writer, proactive communicator and possesses excellent media relations skills.

This is a hybrid role. Candidates must be able to work out of our Newton, MA offices three days per week.

Key Responsibilities:

Strategic Communications Planning:

  • Contribute to the development and implementation of Panera's communications strategy as part of the Corporate Affairs team.
  • Collaborate with internal marketing teams and agency partners to create integrated consumer communication plans aligned with Panera's initiatives.
  • Support the ideation and execution of key brand moments, coordinating with legal, operations, marketing, and other relevant departments.
  • Work to ensure brand consistency across all communication platforms.

    • Media Relations:

  • Manage the press inbox daily, ensuring timely and accurate responses to media inquiries.
  • Manage the Panera press page, ensuring all coverage and press materials are up-to-date weekly.
  • Stay up-to-date with industry news and national trends
  • Research, draft, and refine press materials, Q&As, and key messaging for various company consumer and corporate announcements.
  • Prepare comprehensive press recaps for stakeholders, including quarterly and annual performance measurement.
  • Assist in developing and executing proactive consumer media strategies for major brand campaigns and product launches.
  • Act as a member of Panera’s crisis team, responding to issues management needs in coordination with the Corporate Affairs team.

    • Qualifications:

  • 4-6 years of experience in the public relations field
  • Agency experience required
  • High energy self-starter with an unapologetic bias for action
  • Must be able to work autonomously with people at multiple levels within the organization
  • Experience managing or working with agency resources a plus
  • Ability to multi-task, work successfully with teams, and work under pressure
  • Strong verbal and written communication skills
  • Exceptional project management skills with strong attention to detail
  • Bachelor's degree, preferably with a concentration in public relations, marketing or communications
  • Flexibility to respond to issues outside of standard working hours required
  • Occasional travel required

    • Competitive Pay $104,942 to $146,918 annually.

    The actual pay offered will be determined by multiple factors, including but not limited to the candidate’s relevant experience, job-related knowledge, skills, and geographical location. Individual compensation decisions are dependent upon the facts and circumstances of each position and candidate.

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