Manager, Search Optimization

Rag & bone is seeking an experienced Search Optimization Manager to lead our search engine and answer engine optimization strategies.

This role is critical in driving organic traffic, improving search rankings, and ensuring our content is optimized for emerging search behaviors, including voice search and AI-driven answer engines.

You will collaborate closely with content, product, digital media, agency and development teams to implement best practices across all digital touchpoints.

Key Responsibilities Develop and execute comprehensive SEO and AEO strategies to increase organic traffic and visibility across traditional and emerging search platforms.

Conduct technical SEO audits and work with the product team and developers to resolve site issues (crawlability, indexation, site speed, structured data).

Perform keyword research and competitive analysis, including conversational and question-based queries for voice and AI search.<...