Manager- SFA & Digitization

Key Responsibilities
1. Sales Force Automation (SFA) Ownership & Governance
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Lead end-to-end management of Abbott’s SFA platform including requirement gathering, system enhancements, troubleshooting, and lifecycle updates.
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Drive digitization and automation initiatives across sales workflows, in alignment with expertise areas such as Sales Force Automation & Digitization from Abbott’s commercial team profiles.
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Work closely with cross-functional teams (Sales, Marketing, IT, Training) to ensure SFA tools support business objectives.
2. CRM Management & Optimization
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Oversee CRM system configuration, user management, data integrity, and analytics dashboards.
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Enable closed-loop engagement by ensuring field force inputs seamlessly translate into actionable insights for marketing and leadership teams, echoing experience with Closed Loop systems.
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Drive adoption and continuous improvement of CRM capabilities across business...