Marcom Manager

Responsibilities

Strategic Marketing & Campaigns

• Plan, develop and execute integrated B2B marketing campaigns (both digital and offline) to support business growth, enhance brand equity, and drive lead generation in local and overseas markets.
• Align marketing strategies with business goals to improve customer engagement, market penetration, and brand visibility.
• Create targeted campaigns to generate Marketing Qualified Leads (MQLs) for sales expansion into new markets.

Content & Digital Marketing

• Oversee creation of compelling and informative content for company's website, blog, newsletters, and social media platforms.
• Work with the Design team in conceptualizing marketing collateral, including brochures, event materials, and digital creatives.
• Manage SEO, social media, and analytics tools to track and optimize campaign performance.

Analytics & Agency Management

• Develop and mai...