Job Description

Global Campaign Strategy & Execution

  • Lead the development and execution of integrated, customer-focused global marketing strategies and campaigns that drive pipeline creation, customer acquisition, and portfolio growth
  • Define target audiences and personas; develop differentiated value propositions and content strategies aligned to customer needs and buying journeys
  • Own campaign architecture across content, channels, and touchpoints, ensuring a cohesive and optimized customer experience
  • Partner with regional marketing teams to ensure effective localization, adoption, and execution of global campaigns, extending into sales activation initiatives

    • Customer Journey, Demand Generation & Digital Excellence

  • Partner closely with e-business to optimize channel mix, digital performance, and campaign effectiveness
  • Improve lead quality and conversion through optimized marketing automation programs (MAPs), WebUX enhancemen...

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