Market Sales Representative

Market Sales Representative

Location: Boise, ID | Territory: Territory within California
Travel Required

Who We Are

At Fonroche Lighting America, we are transforming the way outdoor spaces are illuminated with off-grid, solar-powered street lighting. As the industry leader in autonomous solar lighting, we provide municipalities, developers, and commercial facilities with a cost-effective, reliable, and sustainable alternative to traditional grid-connected lighting.

With our U.S. headquarters in Fort Worth, TX, and regional offices nationwide, we are rapidly expanding—offering a dynamic work environment where innovation meets impact.

We operate with a strong set of core values:
🌎 Humility – We listen, learn, and grow together.
⚡ Dynamism – We thrive in a fast-paced, evolving industry.
🎯 Risk Taking – We innovate boldly to drive meaningful change.
💪 Commitment – We stand by our mission, customers, and team.
🤝 Community & Team Spirit – We achieve more when we work together.

About the Role

As a Market Sales Representative, you will drive growth across the east coast, developing direct relationships with municipalities and decision-makers responsible for street, park, trail, and parking lot lighting. This is more than a sales role - you will act as a trusted advisor, market developer, and relationship builder, helping cities transition to a brighter tomorrow.

Based in the Philadelphia area, you will work closely with internal teams and technical staff to deliver Fonroche lighting solutions across municipalities. If you’re a dynamic business development leader who thrives on innovation, relationship-building, and driving industry change, this is the role for you!

What You’ll Do

• Identify & Develop Opportunities: Build and manage a pipeline of projects, closing deals that drive regional expansion.

• Market Expansion & Standardization: Lead municipal sales efforts, positioning Fonroche as the go-to solution for solar lighting adoption.

• Client & Relationship Management: Serve as the primary contact for municipalities, ensuring long-term engagement and repeat business.

• Go-to-Market Strategy: Explore new sales and market development strategies to accelerate growth.

• Product Expertise & Presentations: Become proficient in solar lighting principles and present the technical and cost-saving benefits to clients.

• CRM & Sales Reporting: Maintain accurate forecasting, reporting, and collaboration within CRM tools.

• Travel & On-Site Meetings: Regularly meet with city, county and municipal leaders in person to build strong, trust-based partnerships.

What You Bring

• B2B Sales Success: A proven track record in business development, consultative sales, or municipal sales.

• Industry Knowledge (Preferred): Experience in public sector sales, lighting, infrastructure, or sustainable technology is a plus.

• Exceptional Communication Skills: Ability to engage, present, and negotiate with government officials, partners, and contractors.

• Strategic Thinking & Market Development: Ability to assess market trends and drive standardization efforts across regions.

• Tech-Savvy & Organized: Proficiency in CRM tools, email, and standard business systems for reporting and forecasting.

• Resilient & Goal-Oriented: A self-starter with strong listening and sales skills who thrives on achieving targets.

• Ability to Travel: Regular travel is required to meet with customers and develop the region effectively.

Compensation & Perks

• 💰 Competitive Base Salary ($50,000 - 70,000) + Strong Commissions – Your earning potential grows with your success.

• 🎉 Great Team Culture – We foster an environment where team spirit thrives, and we celebrate wins together with regular team events.

• 🏥 Comprehensive Benefits Package – Includes Medical, Dental, and Vision coverage.

• 🌴 Generous PTO Policy – Because we believe in work-life balance and recharging

• 🌟 Career Growth – We are looking for future leaders who want to grow with us.

• 🌎 Impactful Work – Help cities transition to sustainable, cost-effective lighting and make a difference in communities nationwide.

If you’re a driven sales professional ready to lead regional expansion efforts, build lasting relationships, and drive sustainable infrastructure innovation, we want to hear from you!