Marketing Activation Lead

Position: Marketing Activation Executive / Manager

Department: Marketing / Brand / Communications

Reporting To: [Marketing Manager / Head – Marketing]

Key Responsibilities

• Plan, coordinate, and execute on-ground and digital marketing activation campaigns aligned with brand and business goals
• Conceptualize and manage BTL / ATL / TTL activations, including events, mall activations, site activations, roadshows and corporate engagements
• Coordinate with internal teams (sales, CRM, branding, procurement) and external partners (agencies, vendors, printers, performers)
• Oversee end-to-end execution of marketing activities — from planning to implementation and reporting
• Track campaign performance and share activation reports and recommendations
• Manage budget...