Job Description
As our first Sr. Campaign Analyst, you'll be the analytical powerhouse behind all things ABM and demand generation. You'll bring clarity to chaos by uncovering what's working, what's not, and what to optimize next.
This is a hands-on role where you'll go beyond reporting—you'll identify actionable insights that shape messaging, targeting, and channel strategy. Your work will directly influence how we acquire, nurture, and convert leads across the sales-led funnel.
YOUR IMPACT
This is a hands-on role where you'll go beyond reporting—you'll identify actionable insights that shape messaging, targeting, and channel strategy. Your work will directly influence how we acquire, nurture, and convert leads across the sales-led funnel.
YOUR IMPACT
- Analyze performance across demand gen, and ABM campaigns using tools like HubSpot, GA4, Linkedin ads, email and more
- Develop dashboards that track key metrics on Hubspot or equivalent tool (engagement, MQL > SQL conversion, pipeline velocity, CAC, etc.)
- Conduct cohort and funnel analysis to identify friction points, drop-offs, and hidden opportunities
- Provide insights that guide campaign targeting, budget allocation, messaging, and cadenc...
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