Job Description

Key Responsibilities

Data Tracking, Collection & Validation:

  • · Own the end-to-end data tracking strategy for marketing campaigns, including the management of UTM parameters and the validation of tracking via GA4, GTM, and conversion APIs.
  • · Monitor and collect data from a wide array of sources, including ad platforms, web analytics, CRM, and media monitoring tools.
  • · Ensure the integrity and quality of collected data by performing regular audits, troubleshooting discrepancies, and upholding data governance standards.

    • Performance Monitoring & Analysis:

  • · Conduct ongoing analysis of marketing performance across channels (SEO, SEM, Paid Social, Email) to track against KPIs and identify trends, anomalies, and opportunities. · Monitor media coverage and social listening data to provide insights on brand sentiment, share of voice, and emerging issues.
  • · Analyse the results of A/B tests and conversion rate optimisat...

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