Marketing Analyst(Data Engineer)

Key Responsibilities

• Marketing Data Pipeline Development Build and maintain data pipelines using PySpark in Hadoop environments to extract transform and load marketing data from internal and external platforms
• First Party Measurement and Experimentation Support A B testing incrementality testing and geobased experiments to measure true marketing lift prepare and maintain data pipelines for attribution modelling and related
• CRM and CDP Analytics Manage data flows between CRM systems and Customer Data Platforms build audience segments support personalization efforts and maintain unified customer profiles
• Data Quality and Governance Develop data quality frameworks with automated validation checks and anomaly detection ensure data accuracy and support privacy compliance requirements GDPR CCPA
• Analytics and Reporting Create automated workflows for campaign reporting and marketing performance dashboards build analyti...