Marketing Analytics and Data Specialist

IN THIS ROLE YOU WILL

• Design and build Looker Studio dashboards to visualize key performance indicators (KPIs) across various advertising platforms, combining platform‑specific metrics with GA4‑captured metrics to provide a holistic view of campaign performance.
• Graph and display KPIs such as total ad spend, impressions, engagements, likes, comments, clicks, and cost per click for Facebook ads; and create graphs for website landing page bounce rate and conversion rates for newsletter subscribers and giveaway/sweepstakes applicants driven by Facebook ads.
• Replicate the dashboard setup for Google ads, YouTube ads, and TikTok ads, including relevant KPIs for each platform.
• Develop dashboards for organic inbound traffic, covering non‑paid ads on various channels, including graphs for organic Facebook traffic, organic SEO/direct website traffic, organic YouTube, and organic TikTok.
• Understand and implement solutions for integrati...