Marketing Analytics Lead: MMM & Bayesian Modeling

A marketing analytics firm is seeking a Marketing Analyst to support a major retail client in developing data-driven marketing strategies. The role involves building Marketing Mix Models, utilizing Bayesian statistics, and providing strategic recommendations to optimize media investments. The ideal candidate will have 6-10 years of experience in marketing analytics, strong technical skills in Python and R, and a proven ability to translate data insights into impactful business outcomes, ensuring optimal allocation of marketing budgets. #J-18808-Ljbffr