Marketing Automation Analyst (GSC Philippines)

Job Summary

The Marketing Analyst is responsible for the building and implementation of marketing automation campaigns, emails, landing pages and forms. Handles multiple requests of simple to moderate complexity and responsible for tactical level scope of work like but not limited to developing campaigns, executing test plans, ensuring deliverability and providing performance metrics. In this role, they will also be responsible for representing 3M consistently by following brand standards and adhering to digital best practices.

Job responsibilities:

Email Marketing, Website Forms, and Landing Pages

•Create, build, test and manage automated marketing campaigns and programs such as lead nurture and trigger based

•Create and execute basic email campaigns

•Create and manage forms including best practice design, proper function, submission success and tracking, working closely with marketing and design team

•Bu...