Marketing Automation and Customer Data Specialist

Key Responsibilities

• Design, build, and QA multi-step customer journeys using Braze Canvas with conditional logic and A B testing
• Implement dynamic personalization using Liquid logic including conditional branching and templating
• Manage and utilize Braze Catalogs for product feeds and dynamic content injection
• Configure and troubleshoot campaign triggers such as custom events, attributes, and purchase data
• Ensure campaigns scale effectively by considering rate limits, throttling, and performance constraints
• Partner with data and engineering teams to ensure accurate and timely event and attribute availability via mParticle

Required Skills and Experience

• 6+ years of hands-on experience with Braze, including Canvas and campaign execution
• Deep knowledge of Liquid logic for personalization and dynamic content
• Strong experience with mParticle including event taxonomy design, user identity resolution, and data quality validation
• Experience configuring mParticle connections and feeds to downstream tools including Braze
• Familiarity with mParticle debugging tools to validate event flow, attributes, and user profiles
• Experience working with Census for data activation is a plus
• Hands-on experience with Braze SDKs for mobile and web , including implementation best practices and troubleshooting
• Strong understanding of large-scale campaign execution and operational considerations

About the Company

VRIZE is a Global Digital & Data Engineering company, committed to delivering end-to-end Digital solutions and services to its customers worldwide. We offer business-friendly solutions across industry verticals that include Banking, Financial Services, Healthcare & Insurance, Manufacturing, and Retail. The company has strategic business alliances with industry leaders such as Adobe, IBM Sterling Commerce, Blue Yonder, IBM, Microsoft, Docker, Sisense, Competera, Snowflake, and Tableau.

VRIZE is headquartered out of Tampa (Florida) with a team size of 410 employees globally, currently, 100% of the clients undertaken are in the United States. Delivery centers are distributed in the US, Canada, Serbia, and India. Having stellar growth and future projections of 100% YOY for the last 3 years, the company has been successfully addressing its clients’ digital disruption needs. Our continued success depends to a large extent on our ability to remain at the forefront of disruptive developments in the field of information technology and leaders/team members joining the force are expected to replicate the same.

VRIZE is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, marital status, age, national origin, ancestry, disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. Individuals with disabilities are provided reasonable accommodation.