Marketing Automation And Customer Data Specialist

Key Responsibilities

• Design, build, and QA multi-step customer journeys using Braze Canvas with conditional logic and A B testing
• Implement dynamic personalization using Liquid logic including conditional branching and templating
• Manage and utilize Braze Catalogs for product feeds and dynamic content injection
• Configure and troubleshoot campaign triggers such as custom events, attributes, and purchase data
• Ensure campaigns scale effectively by considering rate limits, throttling, and performance constraints
• Partner with data and engineering teams to ensure accurate and timely event and attribute availability via mParticle

Required Skills and Experience

• 6+ years of hands-on experience with Braze, including Canvas and campaign execution
• Deep knowledge of Liquid logic for personalization and dynamic content
• Strong experience with mParticle including event taxonomy...