Job Description
Reports To: Vertical Head and Group Marketing Head
Roles and Responsibilities:
- Work with respective vertical heads to
- Generate reports for respective Business verticals
- Market Research and Analysis in the context of all and any of the CIEL Group Businesses
- Identify potential opportunities and
- Strategic Marketing & Business Growth
- Should be comfortable going out and meeting the clients
Performance Metrics
- No. of genuine opportunities identified
- Growth in Gross Profit (GP) and Margins from the assigned sector.
- Regular and useful Marketing Analyses and reports for each of the relevant CIEL Group Businesses
- Higher Metrics: Number of new client acquisitions.
- Higher Metrics: Depth of penetration increased market share and multi-service adoption.
- Quality and impact of sectoral marketing initiatives.
- Timely and insightful Weekly Newsletters and market intelligence reports.
Profile Requirements:
Skills & Competencies:
- Strong understanding of market research, competitive analysis, and go-to-market strategy.
- Excellent stakeholder management and cross-functional collaboration skills.
- Strong content creation and communication capabilities.
- Analytical mindset with a focus on ROI-driven marketing.
- Self-starter, highly organized, and willing to work on-site with the Vertical Head.
Education:
- MBA/PGDM in Marketing, Business, or related field preferred
Experience (Preferred):
- Experience in B2B Marketing, Sectoral Marketing, or Enterprise Business Development, ideally within HR, Consulting, or Service industries. Proven experience in integrated marketing (digital + offline) and sector-focused campaigns.
- Preferred 1-5 years
Work Environment
- Work Mode: On-site preferred/Hybrid (ideally same location as Vertical Head)
- Travel: As required for market immersion, client events, and industry networking.
This is an opportunity to become a sectoral marketing leader driving end-to-end marketing strategy for a high-growth, multi-vertical CIEL HR organization. You ll directly shape how CIELHR is perceived in key industries and play a vital role in expanding market share and profitability across the Group.
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