Marketing Content Manager

We are seeking a Content Manager to own the content vision, storytelling, and execution across marketing, branding, and video platforms. This role goes beyond writing—it requires strategic thinking, team leadership, and strong marketing understanding .

The ideal candidate will define how the brand speaks , lead content for high-impact campaigns, and mentor a team of writers while collaborating closely with design, video, social media, and performance marketing teams.

Core Responsibilities

1. Content Strategy & Brand Voice Ownership

• Own and evolve the brand voice, tone, and messaging framework
• Build and execute content strategies aligned with business, growth, and revenue goals
• Translate marketing objectives into clear content narratives
• Ensure consistency across all customer touchpoints (digital, video, offline)

2. Campaign & Marketing Content Leadership

• Lead content for brand campaigns, launches, and seasonal pushes
• Write and review copy for:
• High-impact campaigns & ads
• Social media & performance creatives
• Websites, landing pages, brochures, and offline collaterals
• Drive message clarity, persuasion, and conversion

3. Video Content Strategy & Storytelling

• Own the video content roadmap across platforms
• Conceptualize and script:
• Reels & short-form videos
• Brand films & testimonials
• YouTube & long-form content
• Performance ads & hooks
• Guide video editors on story structure, pacing, and messaging
• Review final outputs to ensure storytelling excellence

4. Team Leadership & Mentorship

• Lead, mentor, and review work of content writers / copywriters
• Set quality benchmarks, writing guidelines, and review frameworks
• Improve team efficiency through processes, templates, and playbooks
• Act as the final authority on content quality

5. Performance, Insights & Optimization

• Track and analyze content performance across platforms
• Improve engagement, watch time, CTR, and conversions through iteration
• Collaborate with performance marketing teams on ad copy testing
• Use insights to refine hooks, CTAs, narratives, and formats

6. Cross-Functional Collaboration

• Partner with design, video, social media, product, sales, and marketing leadership
• Participate in campaign planning and creative brainstorming
• Ensure content aligns with business intent, not just creativity

Skills & Expertise:

Must-Have

• Exceptional copywriting, storytelling, and editing skills
• Strong understanding of marketing funnels and consumer psychology
• Proven experience leading content for video and campaigns
• Ability to think both strategically and executionally
• Leadership mindset with strong feedback and mentoring ability

Good-to-Have

• Experience in education, publishing, or consumer brands
• Working knowledge of performance marketing, SEO, and analytics
• Experience managing agencies or freelancers
• Exposure to long-form video and YouTube content strategy

Experience & Qualifications

• 5–8 years of experience in marketing content / copywriting
• Minimum 2–3 years in a lead or senior content role
• Strong portfolio showcasing campaigns, video scripts, and brand storytelling
• Degree in Mass Communication, Marketing, Journalism, or related field (preferred)