Marketing content manager

We are seeking a Content Manager to own the content vision, storytelling, and execution across marketing, branding, and video platforms. This role goes beyond writing—it requires strategic thinking, team leadership, and strong marketing understanding.
The ideal candidate will define how the brand speaks, lead content for high-impact campaigns, and mentor a team of writers while collaborating closely with design, video, social media, and performance marketing teams.
Core Responsibilities
1. Content Strategy & Brand Voice Ownership
- Own and evolve the brand voice, tone, and messaging framework
- Build and execute content strategies aligned with business, growth, and revenue goals
- Translate marketing objectives into clear content narratives
- Ensure consistency across all customer touchpoints (digital, video, offline)
2. Campaign & Marketing Content Leadership
- Lead content for brand campaigns, launches, and seasonal pushes
- Write and review copy for:
- High-impact campaigns & ads
- Social media & performance creatives
- Websites, landing pages, brochures, and offline collaterals
- Drive message clarity, persuasion, and conversion
3. Video Content Strategy & Storytelling
- Own the video content roadmap across platforms
- Conceptualize and script:
- Reels & short-form videos
- Brand films & testimonials
- You Tube & long-form content
- Performance ads & hooks
- Guide video editors on story structure, pacing, and messaging
- Review final outputs to ensure storytelling excellence
4. Team Leadership & Mentorship
- Lead, mentor, and review work of content writers / copywriters
- Set quality benchmarks, writing guidelines, and review frameworks
- Improve team efficiency through processes, templates, and playbooks
- Act as the final authority on content quality
5. Performance, Insights & Optimization
- Track and analyze content performance across platforms
- Improve engagement, watch time, CTR, and conversions through iteration
- Collaborate with performance marketing teams on ad copy testing
- Use insights to refine hooks, CTAs, narratives, and formats
6. Cross-Functional Collaboration
- Partner with design, video, social media, product, sales, and marketing leadership
- Participate in campaign planning and creative brainstorming
- Ensure content aligns with business intent, not just creativity
Skills & Expertise:
Must-Have
- Exceptional copywriting, storytelling, and editing skills
- Strong understanding of marketing funnels and consumer psychology
- Proven experience leading content for video and campaigns
- Ability to think both strategically and executionally
- Leadership mindset with strong feedback and mentoring ability
Good-to-Have
- Experience in education, publishing, or consumer brands
- Working knowledge of performance marketing, SEO, and analytics
- Experience managing agencies or freelancers
- Exposure to long-form video and You Tube content strategy
Experience & Qualifications
- 5–8 years of experience in marketing content / copywriting
- Minimum 2–3 years in a lead or senior content role
- Strong portfolio showcasing campaigns, video scripts, and brand storytelling
- Degree in Mass Communication, Marketing, Journalism, or related field (preferred)