Job Description
Role Description
Marketing and Brand Strategy initiatives for the Companion Animals business unit, ensuring brand consistency and maximizing commercial results at the country/region level. This position will integrate the brand's strategic vision with in-store tactics, managing the execution and impact of marketing initiatives across different channels. Additionally, the role will lead internal coordination among multifunctional teams and foster strategic relationships with commercial partners. This position requires a proactive attitude and strong analytical skills to transform market insights into effective actions that position Zoetis' brands as leaders in the companion animal segment.
Main Responsibilities
Develop, implement, and optimize brand, digital and trade marketing strategies for the unit's franchises, ensuring alignment with commercial and communication objectives.
Define and lead the execution of promotional plans, product launches, and point-of-sale materials...
Marketing and Brand Strategy initiatives for the Companion Animals business unit, ensuring brand consistency and maximizing commercial results at the country/region level. This position will integrate the brand's strategic vision with in-store tactics, managing the execution and impact of marketing initiatives across different channels. Additionally, the role will lead internal coordination among multifunctional teams and foster strategic relationships with commercial partners. This position requires a proactive attitude and strong analytical skills to transform market insights into effective actions that position Zoetis' brands as leaders in the companion animal segment.
Main Responsibilities
Develop, implement, and optimize brand, digital and trade marketing strategies for the unit's franchises, ensuring alignment with commercial and communication objectives.
Define and lead the execution of promotional plans, product launches, and point-of-sale materials...
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