Marketing Coordinator (Remote)

Everyone watches women’s sports.
Not everyone gets to build them.

Working at the Northern Super League means building a professional sports league from the ground up—an opportunity few people in sport get to experience. 

Backed by founders with bold vision and deep conviction for the future of women’s sports, the NSL is an entrepreneurial environment where you can have purpose, autonomy, and an outsized impact. 

Add to that a remote-first organization with talented teammates across Canada and maybe this is the career opportunity you’ve been waiting for.

 

About The League

The Northern Super League is Canada’s first professional women’s soccer league, dedicated to growing the sport and engaging passionate fans nationwide. 

In our inaugural season, we ranked among the top five women’s soccer leagues in global attendance, welcoming over 300,000 fans to stadiums, reaching more than three million Canadians through broadcasts, and seeing more than 25 players called up to their national teams. 

As we enter season two, we’re seeking a growth-oriented marketing coordinator to help us reach more fans.

 

About The Role

Your goal in this role is to support the execution of league-wide marketing initiatives that drive brand awareness, broadcast and streaming tune-in, and fan growth. 

Reporting to the director of marketing & events, this is a hands-on role that works closely with a cross-functional marketing team to deliver consistent, high-quality marketing across digital, social, email, and web platforms. 

Specific responsibilities include:

Marketing & Campaign Execution

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  Support the execution of league-wide marketing campaigns across digital, social, email, and website platforms.

  
  


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  Assist with campaign coordination, asset publishing, scheduling, and quality control.

  
  


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  Ensure marketing materials are accurate, on-brand, and delivered on time.

  
  


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  Support marketing initiatives tied to key league moments, including match promotion, announcements, and milestones.

  
  


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  Demonstrates strong awareness of current and emerging sports industry marketing trends and consumer behaviors.
  
  

  
  

Email Marketing & Fan Growth

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  Build and deploy league newsletters and email communications.

  
  


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  Support initiatives focused on growing the league’s email subscriber base.

  
  


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  Track and report on email performance metrics to inform ongoing optimization.
  
  

  
  

Fan Engagement & Data Support

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  Support fan engagement initiatives, including contests, giveaways, and digital activations.

  
  


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  Assist with collecting, organizing, and maintaining fan data through league marketing and data input platforms.

  
  


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  Contribute to the growth of the league’s first-party fan database.
  
  

  
  

Digital & Website Support

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  Assist with website content updates using the league’s content management system (CMS).

  
  


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  Help ensure website content remains current, accurate, and aligned with league priorities and campaigns.
  
  

  
  

Collaboration & Coordination

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  Work collaboratively with internal teams across marketing, content, digital services, and partnerships.

  
  


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  Support coordination with clubs to help ensure league-led campaigns are aligned and easy to execute locally.

  
  


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  Help maintain clear communication, organization, and project tracking.

  
  

 

About You

You’re early in your marketing career with ambition to grow your skills and contribution. As a start-up league, we offer greater scope, impact, and autonomy than similar roles; you might just look back on this as the role that made your marketing career.

The best marketing coordinators are proactive with tasks and communication, have strong organizational and time-management skills, and ability to manage multiple tasks and deadlines. 

In terms of specific qualifications, you have education and some experience in marketing, communications, or digital media, including these specific skills:

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  Experience building and deploying email newsletters or CRM-based campaigns, particularly in MailChimp or a similar software

  
  


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  Experience with business advertising on social media platforms like Meta and TikTok, and Google Ads

  
  


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  Experience supporting fan engagement or data capture initiatives, particularly with Tradable Bits

  
  

If on top of this you have interest in and experience with sports, entertainment, or culture-led brands, and/or you are French/English bilingual, you will cut to the front of the recruiting line!

 

The Details

This is a full-time, permanent, remote position (anywhere in Canada) open to anyone who is legally entitled to work in Canada. Typical hours are Monday to Friday regular working hours, with flexibility required around evening and weekend matches and special events. Target compensation is $51,500/year with comprehensive group benefits, RRSP matching, three weeks vacation, and cell reimbursement. 

 

To Apply

Please apply by Sunday, January 25.

The NSL is committed to building a diverse, inclusive, and equitable workplace. We strongly encourage applications from women, Indigenous Peoples (First Nations, Métis, and Inuit), persons with disabilities, members of visible minorities, Francophones, LGBTQ2S+ people, and others from historically underrepresented communities. If you’re excited about the role but don’t meet every requirement, we still encourage you to apply.

If you require any accommodations to participate in the recruitment process, please contact HR @ nsl.ca and we will work with you to support your participation.