Marketing - Data Analyst

**Your Mission**Convert data into **strategic decisions** that impact **acquisition, conversion, and retention**. You will design and scale **Power BI dashboards**, measure campaign performance, identify **upsell/cross-sell opportunities**, and deliver insights that drive growth.**Key Responsibilities:****Design, model, and maintain dashboards** in **Power BI** (DAX, Power Query, semantic models, security roles).* **Operationalize initiative tracking** with clear KPIs and reporting cadence for Marketing and Commercial stakeholders.* **Measure campaign performance** (pre/post, incremental impact, attribution by channel/audience) and its effect on production.* **Analyze upsell/cross-sell, cohorts, and propensity**, prioritize recommendations, and quantify business value.* **Deep dive into churn**: reasons, risk segments, and mitigation actions.* Ensure **data quality, traceability, and governance**: naming standards, metric documentation, consistency checks.* **Automate refreshes, alerts...