Marketing Data Analyst

Key Responsibilities

• Data Collection & Reporting – Gather and consolidate marketing performance data from Meta, Google, TikTok, Programmatic DSPs, and CRM tools.
• Performance Dashboards & Visualization – Develop and maintain real-time dashboards and reports using
• Google Data Studio, Tableau, Power BI, or Excel to track CTR, CPC, ROAS, DAU, and retention rates.
• Campaign Performance Analysis – Analyze paid media, organic traffic, and CRM data to generate actionable insights that optimize marketing strategies.
• Data Accuracy & Validation – Ensure data integrity by cross-referencing sources and validating campaign performance metrics.
• A/B Testing & Experiment Tracking – Monitor and report on A/B test results for ad creatives, landing pages, and audience targeting.
• Budget & Spend Analysis – Track ad spend vs. performance efficiency, assisting in budget allocation and ROI optimization.
• Custom Reports & ...